Hollywood Central: Lady Gaga Plays Yuyi In Third 'You And I' Fashion Film

Third of six fashion films for 'Yoü and I' features Gaga's mermaid character.
By Jocelyn Vena

Lady Gaga
Photo: BuzzFoto

Three down, three to go. Lady Gaga released her third "Yoü and I" fashion film, and this time she's portraying her mermaid incarnation, Yüyi.

The previous two videos took a closer look at her Nymph character and her Bride character from the original, full-length "Yoü and I" video.

The latest installment features a montage of behind-the-scenes shots of Gaga making her way out of her trailer as she is carried around the Nebraska set of her video to the barn where a majority of the video takes place. She's carried through the cornfields of Nebraska by two crew members.

Gaga is seen gyrating on the all-white set as Yüyi, bouncing on her director's chair and flopping around like the fish out of water her character is. The Inez-and-Vinoodh-directed video also features cameos by a bare-chested cowboy, one of the crew members who carried her around in the behind-the-scenes footage, and Nicola Formichetti, the singer's longtime stylist and Mugler creative director.

The clip closes out as Yüyi-fied Gaga and her crew make their way into the barn, where all the original "Yoü and I" magic took place. "It's like she really gives so much," Inez recalled of shooting the clips. "Sometimes we were shooting, it was like 3 a.m., and she's been on set forever and still you get an incredible performance — full of fire.

"It was exciting, it was intense. It was 108 degrees, but it was exciting because there's so much energy. We had great people around us," the fashion photographer added.

In addition to its Web debut late Tuesday, Formichetti tweeted an invitation to a premiere event for the new "Yoü and I" fashion film held at a New York pop-up store. The video premiered there on the eve of the store's closing.

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